Topics of Interest
Though Design Wolfe Designs has been in business over 20 years we've found no two customers have exactly the same needs for their company. With that in mind we have developed a team of associates with a wide variety of skills in cross disciplines to help you with your companies needs whether it's marketing related, or end user related. The topics below are areas where we continue to help our clients excel in their industry.
Advertising
We develop image pieces that persuade potential customers to purchase or to consume more of a particular brand of product or service. We achieve this by learning about your company and your companies’ offerings. Communicating your companies "value aid" and presenting information that compels the viewer to act is part of a good advertising piece.
Branding
Our team provides company names, logos, slogans, design schemes and other representations with detail and concrete positioning statements. Branding is not something you can just pull out of the air. Many elements go into defining, developing, and properly applying a brand. Through the branding process the end result is a tangible solution you can apply to all areas of your company internally and externally. Developing a branding solutions makes every employee’s job easier and helps to ensure a consist image and message is being communicated to your customers.
Brochures
Whether you require small pamphlet size brochures or full size image pieces, count us to provide succinct information and eye-catching design. We excel at bring your companies message and offerings to life. Additionally, we enjoy educating our customers on how to get a high-end looking piece and saving money in the process. It’s actually exciting and fun to use to save our customers money.
Business Cards
Ever meet someone and they hand you their card. Did it visually drawn you in where you looked at it for a few seconds and it created interest to find out more about their company? Or did you glance it and then put it in your pocket? Sadly, too often business cards are quickly produced on a desktop printer with no though on how to draw the viewer to want to know more. Well designed business cards are part of that first impression and an opportunity for you to standout and get remembered. We design business cards that do more than bear your business information. They are a potential customer contact connection that provides a means to contact your company, as well as a convenience and memory aid.
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Business Writing
No matter how complex your offerings or undeveloped your company information, we can create communications that drive your business goals with little ramp up time on the front-end. Find out how we can make your companies exciting to your prospects.
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Case Studies
Your client successes provide the credibility foundation for your business. We develop case studies that present a problem and solution, as well as reports on the bottom line results important to your clients and prospects. The cases we develop for you will help drive more business revenue your way.
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Color
Every color you use to represent your business, whether in your logo design, corporate brochure, web site, or advertising, means something. Whether you are a new company or an established company we’ll advise you on the direction of color and design trends that translates into positive representations of your company image.
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Competitive Analysis
What are your competitors doing in the marketplace? How does that compare to your marketing efforts? We’ll provide a comprehensive assessment that will help you identify opportunities and threats of current and potential competitors. This is part of the road map every company needs to out flank their competitors and leave them in the dust.
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Copyrighting
We use words to promote a person, business, opinion or idea. But the main purpose of marketing copy is to persuade. We are experts at turning product and service features into benefit statements your customers can relate to.
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Customer Testimonials
In marketing terms, a testimonial communicates a credible experience one of your clients can attribute to your company. This help build a sense of success on comfort in minds of potential clients. We’ll show you how to create and use this highly effective tool.
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Document Formatting
As document formatting tools become for complex they can be a huge time saver or time waster. Having every employee “doing their own things” in formatting cost you time and money. We have does this for years and have developed methodologies that your company will benefit from. Our MS Word specialist (we call him our Word GURU) can develop Word macros that limit keys strokes and ensure every document your company produces has the same look and feel. This is also important to reinforce your company branding and your corporate identity. We can develop templates for the entire document including the cover, title page, table of contents, chapter pages, body pages, tables, and more. If you have technical documentation, we can create templates you can use to deliver a complete set of material. Do you have a template for your sales staff? Contact us; it’s our job to make this simple and easy to deliver.
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Editing
How many times have you read an article, brochure or white paper on the Internet and found misspelled words and grammatical errors? Too often I’d wager. Even worse, have you read an instructional manual and found the instructions completely confusing? Don’t you wish someone had reviewed the work to be sure it was accurate? Editors have a unique set of skills that make them pros at finding errors the rest of us simply miss and making sure instructions are clear. We’re fortunate to have one of the best editors on the East coast at Desert Wolfe Designs to manage our editing tasks. You can count on us to provide quick turnaround for most routine editing projects. From reviewing cover letters, resumes, case studies and brochures to developing writing and editing standards for a full suite of technical manuals, we can help. Give us a try—our red pens are ready.
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Graphic Concepts
This is our forte. That old cliché a picture is worth a thousand words. It’s true! Whether it is a technical schematic or a conceptual concept we can help you communicate the information. We can conceive an idea for a marketing vehicle from scratch and see it to fruition, providing effective solutions for any design project from ads to web sites.
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Identity Programs
Your corporate identity is an open door that communicates your brand. But how do you ensure your employees or vendors are consistently using your logo, tagline, and colors? You’ve spent time and money developing your company identity but if you don’t have a reference for your employees and print specifications for your vendors you just unleashed a monster! We’ll can develop a specification document on how you present colors in very medium, your company and product logos, slogans, design, signage and text copy to consistently represent your company.
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Interface Design
Interface design is more than making your web site physically attractive, it's about applying usability techniques to make it as simple and efficient as possible for the end-user to navigate a site.To create an effect solution our team works with you up front to define objectives, audience, tasks analysis and much more. We make sure your site meets the exact requirements needed for your web site to be successful and easy to use.
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Letterhead Design
Direct marketers have found that the design of the letterhead can impact response to a promotion letter. In this day and age whether you are an established corporation or a startup company your letterhead needs to be multiply functional. We can design your letterhead to deliver the punch needed to impact your employees, prospects, and customers.
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Logo Design
The time that goes into the logo is necessary to deliver a unique solution. We blend sketch processes, color considerations and competitive analysis in the systematic approach we take to logo design.
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Marketing
Essentially, marketing tends to be seen as a creative industry, which includes advertising, distribution and sales. We’ll help you create a unique proposition, or set of benefits, that delivers value to your customers.
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Online Presentations
A presentation is part of that first impression. A poorly organized presentation or visually unappealing presentation can result in a missed opportunity. Whether you require online product demonstrations, sales presentations, or an online review of your company’s capabilities at your next trade show, we can help.
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Packaging
As related to design, packaging is the process of developing product image as it relates to your brand. Your package design often competes side by side with your competitors. We work with you to analyze your competitors to help you solve the art and science to packaging your products.
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Post Card Campaigns
A successful post card campaign captures your target markets attention and provides a consistent touch point to market products and services. We believe post cards are an action oriented tool with measurable results.
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Press Releases
The purpose of news releases is to generate editorial interest in a product, service and/or company to attract favorable media attention. Our marketing consultants have this process down to a science. Count on us to develop press releases with clear benefit statements that encourage the communications results you require.
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Public Relations
PR aims to gain positive exposure to an organization's key stakeholders, and includes a variety of activities. Our public relations practices include research, planning, communications dialogue and evaluation.
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Sales Kit Development
Our writers and designers will work with you to develop a pre-packaged set of promotional materials to arm your sales force with the tools they need to successfully present your offerings to clients and prospects.
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Technical Illustration
We can help you effectively and visually communicate information of a technical nature so that it makes sense and provides the visual cues your end-users can understand. Whether its an assembly schematic or a trouble shooting diagram we can handle it.
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Technical Writing
Good technical writing clarifies technical jargon and presents information that is clear and easy to understand for the intended audience. Desert Wolfe Designs has worked with technical writers of a countless number of years and have pulled together the best in the industry. Our writers are certified in information mapping for documentation and /or training materials. Our team is adept at creating and delivering any information and documentation you needed. Whether it’s a user guide, installation manual, online help, or policy and procedure manuals we have technical writers that have handled it all.
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Training Development
Much like with documentation the key to training develop is presenting information a method that is easy to understand and process. However, with training materials it often involves more. Whether the information is presented online or in a classroom it has to actively engage the audience and provide matrices to ensure the concepts have been processed and learned. We develop the materials your company needs to meet your online training projectives, from the interface design, to text and graphics that supports your educational efforts.
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Trade Show Signage and Strategies
In a convention hall your potential customers’ senses are being bombarded with sound, light, marketing materials, freebees, etc. The costs to have a presents at a trade show can be exorbitant. What are you going to do to standout get noticed and blow your competition away. There are definite techniques to making the most of your trade show dollars and ending the show with contracts and or qualifies leads. We can develop pre-trade show strategies to get the right potential customers flocking to your booth. We can also provide signage that provides creative graphics and display information required to attract your particular audience. If you have never done a trade show before we can save you a lot of time, money, and pain.
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Web Development
Most of today’s web users are far to savvy to be wowed by cheese graphics. Their immediately turned off by cumbersome navigation. These users are demanding and rightly so. The World Wide Web is their oyster. You have about 30 seconds from the time the viewer hits your site to give them a reason to stay and explore. Talk about a tough audience to impress! Our web designers are continually advancing their knowledge on the latest usability finding and applying that knowledge to our customer’s web sites. It’s possible you’re turning away the very customers you’d like to attract.
Creating a web site that will impact your target market is a collaborative effort between you and our team. We are equally adept at developing the simplest static page to the more complex for your organization.
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White Papers
We prepare white papers that address problems and solutions. Educate your readers and decision makers with thorough and credible information.
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