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In collaboration with
a marketing consultant and copywriter, we created a brochure that
enhanced MBAGlobalnet's brand by designing a creative framework
for succinct visual and verbal expression of the company's message
and value.
Because MBAGlobalnet
is a successful online business, they needed design solutions to
address a worldwide audience. We created a visual glossary based
on translations of the brochure text and used it to make the brochure
communicate the company's message across language barriers.
MBAGlobalnet conducts
business primarily on the Internet, so the brochure design had to
facilitate delivery in both print and electronic media. We solved
this design problem by selecting fonts, colors, and image elements
that are legible and attractive in print and onscreen, so MBAGlobalnet
could send the brochure as direct mail or electronically in PDF
format.
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