The original goal for GEAC was to create graphics for software documentation and training materials and icons for the human resources, payroll, and reporting applications. During the preliminary work on the project, we determined that graphics and icons were only part of the company's design needs.

GEAC needed to visually establish and protect their brand with a consistent look and feel across all applications and packaging deliverables. They extended the original scope of the project to include a company-wide assessment of current brand collateral.

Desert Wolfe Designs interviewed representatives from the Marketing, Development, Education, Packaging, Distribution, and Information Design departments to determine what elements worked and did not work for each department in their existing brand plan and imagery.

Based on this data, we developed a solution that served multiple areas of the company and enabled GEAC to realize significant savings of anticipated collateral costs.

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