Ricoh Electronics received consistent feedback from customers that one of their Kneader models, used in toner cartridges, was failing. The company realized that the product had a manufacturing flaw, and needed to find a way to rapidly define and fix the problem.

Ricoh needed a product diagram that would enable the customer to clearly identify which pin in the kneader was failing. Desert Wolfe Designs worked from a copy of the engineering specifications to develop a basic knowledge of the engineering specifications then drew a simplified version of the specifications that customers could understand.

Faulty products have the potential to do considerable harm to a company's reputation and sales, so Ricoh needed to solve this problem quickly. We created a design that enabled them to use visual tactics to gather specific information from their customers and turn that information into a solution.